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[fa icon="calendar"] Oct 16, 2016 4:00:00 PM / by Lily Bruns

Going head to head with five other legal technology companies, Allegory participated in a Shark Tank style showcase at the 21st Annual Law Firm Leader's Forum presented by Thomson Reuters' Legal Executive Institute.

Judges invited legal technology startups that already had traction in the legal marketplace working with law firms and corporate legal departments to deliver better service.

Gaining traction with lawyers

When Allegory Founder and CEO, Alma Asay, first began pitching her application to attorneys, she compared the experience to marketing an accounting tool that allows you to "one-click" generate your tax forms, but then the customer turns and asks, "Great, but who's going to put in all my receipts?" To counter this objection, Asay started offering that her company would also get the client's case up to speed - so they could use Allegory in their greatest moment of need without the crush of "catching up."

"It was a major turning point for us when we realized the magic was combining services with software."

Lawyers with an edge

Given 30 seconds to explain how law firms that use Allegory are better off, Asay summarized:

"They are the law firm with every answer at their fingertips."

She elaborated that, when new information comes to light or a witness provides an answer they weren't expecting, litigation teams using Allegory can take immediate action instead of shuffling through papers, and this gives them the edge to win their case.

In good company

Asay presented alongside a diverse group of founders representing Ravel Law, a legal analytics platform; Neota Logic, a business solutions application; Modria, an online dispute resolution solution; Everlaw, an e-discovery platform; and Hotshot, an online hub for legal education.

The showcase was moderated by Dan Katz, Associate Professor of Law and Director of the Law Lab at the Illinois Institute of Technology Chicago-Kent College of Law. The panel of judges - all legal innovation veterans - included Ralph Baxter of Thomson Reuters' Legal Executive Institute, Ron Dolin of Harvard Law School's Center on the Legal Profession, and Bill Henderson, Professor of Law at Indiana University Bloomington's Maurer School of Law.

Connecting all the pieces of the case

Learn more about how Allegory helps litigators to be more efficient and effective by connecting all the pieces of the case in one central, collaborative platform by watching Asay's post-pitch interview with Ralph Baxter below.

Read Ralph Baxter's overview of the Law Firm Leaders' Forum here.


Topics: Alma Asay, Ralph Baxter, Ron Dolin, Entrepreneurship, Bill Henderson, Dan Katz, Video, Press, LegalTech, Thomson Reuters, Events, Law Firm Leaders Forum, Legal Executive Institute, Pitch, Female Founders

Lily Bruns

Written by Lily Bruns

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