Running a startup in the competitive worlds of legal and tech has taught Asay resilience. Her advice to other founders?
"Expect the unexpected. Sometimes, it’s good, like the out-of-the-blue e-mail from someone you met two years before who absolutely must have Allegory by tomorrow. Sometimes, it’s bad, like the developer who gives notice without warning, just when everything seemed to be taking off. There is no such thing as predictable when building a business, so the best attitude is to expect the unexpected and realize that no one thing is going to make or break your success."